The Premise

A 360° identity, positioning, and digital campaign overhaul for CLJ London, tailored to capture an urban, design-conscious demographic. The project elevates the brand’s identity by introducing sharp, contemporary graphic discipline into modern lifestyle spaces.

The Vision

To position the brand at the cutting edge of contemporary design, I directed a modular, urban visual language that feels both structurally sound and highly agile. I paired crisp, confident typography with direct, candid lifestyle and product photography. The resulting layout shifts effortlessly across digital, print, and physical packaging systems, demonstrating how high-utility design logic can still deliver an incredibly refined and premium customer experience.

The Artefacts

• Creative Strategy & Brand Architecture

• Contemporary Typography & Layout Systems

• Lifestyle Art Direction & Photographic Curation

• Multi-Channel Packaging & Digital Asset Design