For Lioré, a luxury fashion startup, Louys was responsible for developing Art Direction, Photography, and Brand Identity to help define and communicate the brand’s visual identity through compelling motion content. He directed the creative vision for the campaign and brand storytelling, ensuring a cohesive aesthetic that aligned with Lioré’s luxury positioning. Through refined video editing and a strong focus on visual narrative, Louys created engaging content that elevated the brand’s presence and conveyed its distinctive style across digital platforms.