The Premise

A multi-sensory editorial and commercial campaign for Lioré. The project explores the intersection of classic form and modern luxury, creating an elevated digital narrative designed to drive engagement without relying on passing digital trends.

The Vision

To preserve the brand's visual precision while maximizing conversion, I directed a clean, high-contrast visual landscape. Through a unified approach to art direction and meticulous digital layouts, I balanced commercial utility with minimalist storytelling. The spatial framing highlights the physical form of the product, using an editorial structure that guides the audience deliberately through the brand's universe across all digital and print touchpoints.

The Artefacts

• 360° Commercial Creative Strategy

• Editorial Art Direction & Visual Identity

• Digital & E-Commerce Asset Layout Design

• Conversion-Led Campaign Execution