Working closely with the Creative Director, Louys conceived and executed integrated digital and print campaigns across social media, email marketing, e-commerce, and brand communications, while also producing and delivering engaging video content. Balancing creative storytelling with commercial objectives, he developed visually compelling assets that reflected the brand’s commitment to modern craftsmanship and understated luxury. Through considered art direction, elevated typography, and video content, the work strengthened seasonal campaign narratives while maintaining consistency across customer touchpoints and reinforcing Jigsaw’s distinctive British identity.