Art direction, video/sound, and design for Dina Kamal—an experimental luxury jewellery brand based in London—focused on translating the brand’s conceptual ethos into a cohesive, sensory-led visual language. Working across campaign art direction, moving image, and sound, the approach explored tension between materiality and abstraction, using sculptural compositions, considered pacing, and atmospheric sound design to elevate the jewellery beyond product into experience. Design outputs balanced refinement with experimentation, ensuring a distinct, contemporary expression that aligned with the brand’s luxury positioning while pushing its visual and narrative boundaries.